LA PAUSA STUDIO
BRANDING
La Pausa Studio is a Madrid-based marketing agency. It was one of my first freelance projects. I came on board right as they were getting started, helping shape their clients visual identity from the ground up.
Each client came with different needs and no defined visual identity. The challenge was building something coherent and distinctive for each one, from scratch, under real deadlines.
I worked on brand identity systems: color palettes, typography, and visual guidelines. Alongside communication materials for social media and presentations. Every project had to feel tailored to the client, not templated.
The Result
The feedback across all projects was consistently positive. It was an early confirmation that attention to detail and a clear visual direction make a real difference, even at the beginning.
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MIVA
